Swathi Annamalai

Sr. Data Scientist - Marketing & Consumer Insights eTail West

Following my Masters from RIT, I started my career as a DBA/ Data Engineer working in the most exciting job as a Tech Analyst in Albany Crime Analysis Center working my way through crime data in Upstate NY. Following this I worked for Healthcare and Marketing as a Data Engineer back in the East Coast for 7yrs, following which I went back to school to pursue degree in Data Sciences and transitioned as a Data Scientist for the last 2years working in EdTech and Retail. 

Currently, I’m a data scientist, building ETL pipelines to stitch data scattered across sources, perform wrangling and visualizations for storytelling and build machine learning models to help predict campaign and consumer behavior. I help my directors make decisions on Smarter Targeting, Evaluate Programs and Optimize Improvements, recommendations to increase Customer LTV and Retention and understand Customer Journey.