eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Chika Okoro


Head of Marketing, Customer Insights
FabFitFun


8:45 AM Keynote Panel Discussion: 5 Retention Tips And Tricks From Subscription Models

Subscription boxes are not a trend—it’s a steadfast part of retail, appealing to niche customers’ lifestyles. Learn from leaders on this panel as to how they retain members and ensure their boxes are always fun, relevant and a discovery vehicle:

• The membership mindset: it’s not just receiving stuff, it’s making customers’ life easier
• Making products exciting: ensuring members feel like they never want to miss the next great product
• Aiding in discoverability: how partnering with brands for product leads to thrills for the customer to share socially
• Building box communities to bring together customer to discuss and rate with they received
• Taking all of the social chatter and turning it into actionable data



Check out the incredible speaker line-up to see who will be joining Chika.

Download The Latest Agenda