As the Email Marketing Manager, Brand Marketing at Zazzle,
Janet oversees all intricacies of Zazzle's US and International email
functions, including promotions, triggers, life-cycle marketing, retention, and
omni-channel integration. As email continues to evolve through data and
technology to keep up with consumers constantly changing behaviors, she
believes that today's funneled marketing tactics will become broader and more
inclusive to meet tomorrow's customers’ expectations. To help Zazzle move towards
this vision, she has aided in the construction and improvement of a home grown
email system with automated responsive email templates and personalized content
that has significantly contributed to Zazzle's growth and retention efforts.
Prior to joining the Zazzle team, Janet worked at Core-Mark leading their
digital marketing efforts. Janet holds a MA in Sports Management from the
University of San Francisco and a BS in Advertising from San Jose State
University. When not thinking about emails, you can find her doing home
improvement jobs or playing ice hockey.
Check out the incredible speaker line-up to see who will be joining Janet.