Cassie is responsible for both the sales and post-sales customer experience at Sailthru, a member of the CM Group family of brands. She oversees a variety of sales and customer-focused teams who are focused on one common goal: empowering our clients to drive quantifiable lift in their marketing programs. Formerly a Sailthru client and a long-time direct marketer, Cassie joined Sailthru from Gerson Lehrman Group (GLG) where as VP Marketing Analytics & Business Intelligence, she led the company's intrapreneurship efforts and evangelized lean development and business analytics across the organization. Previously, she served as VP Marketing for Savored (acquired by Groupon). Cassie was an early employee at TheLadders.com, where she oversaw direct marketing and analytics for the company's subscription business and drove 7x growth in revenue and readership in just a few years. Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth.
Check out the incredible speaker line-up to see who will be joining Cassie.
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