eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Kyle Fossen, Sr. Manager of Strategy & Demand Generation at HP, Inc.
HP, Inc. Logo

Kyle Fossen

Sr. Manager of Strategy & Demand Generation
HP, Inc.

Check out the incredible speaker line-up to see who will be joining Kyle.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

2:50 PM Panel Discussion: Determining Buyer Intent With Data-Driven Campaigns

This session presents use cases for more effective ways to use customer data, outlining how to get greater insights and provide a better customer experience. Join HP, Dollar Shave Club and GSK as they outline how they’ve used data effectively at their organizations, and how you can do the same.

  • Unifying customer data across platforms to get useful customer insights 
  • Understanding how AI can be used as a customer acquisition tool 
  • Discussing the challenges and results from a real-time AI implementation 
  • Optimizing campaigns to ensure that customers receive personalized messaging vs. mass messaging