Transform SEARCH Summit
February 19th, 2019
Focusing On Optimizing SEO, Display, and Retargeting Best Practices (Retailer Only)
Search is more than managing your traditional Google budget, especially as voice search increases in popularity. On this day you’ll dive into search, online advertising, SEO, mobile search and SEM. You’ll meet other retailers with the same pain points that you have, and get solutions with our expert-led group roundtables, case studies and panels.
8:00 am - 8:25 am
Networking Breakfast & Registration Sponsored By Zaius
Time to fuel up for a great day of in-depth learning on how to continue connections with customers through optimization and maintain best search practices.
8:25 am - 8:30 am
Welcome Remarks
8:30 am - 8:45 am
Chairperson's Opening Remarks
Rahmon Coupe -
CEO,
YourAnswer
8:45 am - 9:05 am
Keynote Fireside Chat: The Slew Of Google Search Changes And How To Remain Top Of Page
Avinash Conda -
Director, SEO,
Williams-Sonoma, Inc.
Bryan Carr -
VP, eCommerce Experience,
YourAnswer
Join Avinash as he shares his thoughts on:
• Focusing on the user and following their journey to build search initiatives
• Ensuring websites are lightning fast to provide the most focused and relevant information
• Re-Crafting search methodologies so that:
o A journey to discovery is provided
o Visual search is a bigger driver that text search
• Training search scientists for these changes, and measuring and iterating successes
9:05 am - 9:30 am
Deploying Local Search Tactics For Wider Opportunity
Ratish Naroor -
VP, SEO,
Slice
• Understanding how and why Google is merging organic search and local search
• Building out local product search results for in-store customer pick-up
• Optimizing content that is relevant to the customer, pushing them to the closest store
• Testing variations of keyword orders for search to pick up on multiple word long tail searches
9:30 am - 9:50 am
Roundtable Host Introductions
Hear quick intros from your roundtable hosts and get ready to take a deep dive into the latest challenges related to search and acquisition marketing.
9:50 am - 11:10 am
Interactive Roundtables
Udayan Bose -
Founder & CEO,
NetElixir
Chris Turner -
Senior Manager, SEM,
Teleflora
Joe Herne -
EVP,
YourAnswer
Lori Harmon -
Sr. Director, IT Operations,
Ashley Stewart
Andrew Todd -
Senior Product Marketing Manager,
Marin Software
Gary Burtka -
VP, US Operations,
RTB House
Justin Smith -
Vice President,
Sidecar
Kelli Patterson -
Senior Manager, Internet Marketing,
Moosejaw
Stephan Bajaio -
VP of Professional Services & Co-Founder,
Conductor
-
,
Rohit Dey -
Regional Head, USA & CRO Specialist,
VWO
Craig Smith -
Founder & CEO,
Trinity Insight
Get your search and acquisition challenges solved by expert roundtable moderators from:
Table 1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir
Retail Moderator: Chris Turner, Senior Manager, SEM, Teleflora
Table 2: Voice Commerce and Real Intelligence – The Ultimate Digital Shopping Experience
Moderator: Joe Herne, EVP,YourAnswer
Retail Moderator: Lori Harmon, Sr. Director, IT Operations, Ashley Stewart
Table 3: Welcome To The Jungle: The Rise Of Amazon Advertising
Moderator: Andrew Todd, Senior Product Marketing Manager, Marin Software
Table 4: Competition Drives Improvement – Using Multiple Retargeting Strategies To Create Win-Win Scenarios
Moderator: Gary Burtka, VP, US Operations, RTB House
Table 5: Can Attribution Catalyze New Growth In The Saturated SEM Channel?
Moderators: Justin Smith, VP, Sidecar
Retail Moderator: Kelli Patterson, Senior Manager, Internet Marketing, Moosejaw
Table 6: No One Lies to Their Search Bar: How to Leverage the Power of Customer Voice
Moderator: Stephan Bajaio, VP of Professional Services & Co-Founder, Conductor
Retail Moderator: David Lorango, Director, eCommerce Marketing, Forever 21
Table 7: Beyond Search: Optimizing The Post-Click Experience
Moderator 1: Craig Smith, Premium Agency Partner, VWO & CEO, Trinity Insight
Moderator 2: Rohit Dey, Regional Head & Conversion Optimization Consultant, VWO
11:10 am - 11:40 am
Morning Coffee & Refreshments
Your mind is buzzing with ideas so grab some coffee and keep it going!
11:40 am - 12:10 pm
Keynote Panel Discussion Remix: Using New Strategies To Enhance Your Search Efforts
Ben Galvin -
Director, eCommerce - Sales & Category Management,
Constellation Brands
Amy Labroo -
Director, Digital Marketing & OmniChannel,
GSK
Christy Roberts -
Director, Digital Marketing,
Petco
Udayan Bose -
Founder & CEO,
NetElixir
Bryan Carr -
VP, eCommerce Experience,
YourAnswer
With search strategies changing regularly, what are you doing to keep up? Which innovations are having a true impact on your sales and site traffic? Panelists will discuss:
• Examining which innovations are changing search best practices and boosting bottom lines
Ie: YouTube, Voice, and local search
• Understanding how your core audience is using the latest tech during the search process, and their preferences
• Building a test and learn environment with search and measuring across social and content platforms
• Educating and adjusting team initiatives to boost search values based on search measurement
12:10 pm - 1:10 pm
Interactive Roundtables
Udayan Bose -
Founder & CEO,
NetElixir
Chris Turner -
Senior Manager, SEM,
Teleflora
Joe Herne -
EVP,
YourAnswer
Lori Harmon -
Sr. Director, IT Operations,
Ashley Stewart
Andrew Todd -
Senior Product Marketing Manager,
Marin Software
Gary Burtka -
VP, US Operations,
RTB House
Justin Smith -
Vice President,
Sidecar
Kelli Patterson -
Senior Manager, Internet Marketing,
Moosejaw
Stephan Bajaio -
VP of Professional Services & Co-Founder,
Conductor
-
,
Rohit Dey -
Regional Head, USA & CRO Specialist,
VWO
Craig Smith -
Founder & CEO,
Trinity Insight
Get your search and acquisition challenges solved by expert roundtable moderators from:
Table 1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir
Retail Moderator: Chris Turner, Senior Manager, SEM, Teleflora
Table 2: Voice Commerce and Real Intelligence – The Ultimate Digital Shopping Experience
Moderator: Joe Herne, EVP,YourAnswer
Retail Moderator: Lori Harmon, Sr. Director, IT Operations, Ashley Stewart
Table 3: Welcome To The Jungle: The Rise Of Amazon Advertising
Moderator: Andrew Todd, Senior Product Marketing Manager, Marin Software
Table 4: Competition Drives Improvement – Using Multiple Retargeting Strategies To Create Win-Win Scenarios
Moderator: Gary Burtka, VP, US Operations, RTB House
Table 5: Can Attribution Catalyze New Growth In The Saturated SEM Channel?
Moderators: Justin Smith, VP, Sidecar
Retail Moderator: Kelli Patterson, Senior Manager, Internet Marketing, Moosejaw
Table 6: No One Lies to Their Search Bar: How to Leverage the Power of Customer Voice
Moderator: Stephan Bajaio, VP of Professional Services & Co-Founder, Conductor
Retail Moderator: David Lorango, Director, eCommerce Marketing, Forever 21
Table 7: Beyond Search: Optimizing The Post-Click Experience
Moderator 1: Craig Smith, Premium Agency Partner, VWO & CEO, Trinity Insight
Moderator 2: Rohit Dey, Regional Head & Conversion Optimization Consultant, VWO
1:10 pm - 2:10 pm
Lunch & Networking
Take this time to chat and chew with someone you may not have met yet!
2:10 pm - 2:40 pm
Lightning Round: Next Steps In Search Tech - What Tech Is Pushing Customer Acquisition
Tatjana Kudla -
Sr. Director, Digital Marketing,
Legal Zoom
Tony Papale -
Director of Product Management,
Zazzle
Ian MacDonald -
Director of eCommerce and Direct-to-Consumer,
LEM Products
Bryan Carr -
VP, eCommerce Experience,
YourAnswer
Staying on top of the latest search technologies can be a make or break situation for a brand. How are retailers assessing these ever changing technologies? Panelist will discuss ideas for:
• Ensuring the ultimate goal of acquiring new customers in the search journey
• Analyzing what new search tech is making an impact in search
• Tips to reconfigure mobile search algorithms
• Assessing the accuracy of voice search and language fluidity for your ad keywords
• Examining product search enhancements: PLA, video, and high quality photos
2:40 pm - 3:00 pm
Fireside Chat: Finding Your Voice In Search
Bryan Carr -
VP, eCommerce Experience,
YourAnswer
Donna Bedford -
Global Digital Manager,
Lenovo
• How heightened use of verbal search is impacting the search landscape
• Measuring and adjusting search strategy accordingly
• Understanding what information customers are looking for when they talk to their connected devices—and how to send out follow-up information to the search to drive the customer journey
3:00 pm - 3:40 pm
eCommerce SEO: Site Clinic
Matt Storms -
Senior SEO Manager,
TripAdvisor
Eric Wu -
Head of Product & Growth,
BloomNation
When growing your SEO traffic, it’s important to constantly prune and maintain good SEO hygiene in order to sustain high rankings and to continue growing in the right direction. Join this interactive session where we learn tactical strategies and review in-depth audits from a variety of etailers big and small. We’ll discuss techniques for content, products, links, and technical improvements that can take your SEO efforts to the next level.
3:40 pm - 4:20 pm
Afternoon Coffee & Refreshments
The day is winding down but there are still great learnings ahead! Fuel up during this time.
4:20 pm - 4:20 pm
Conclusion Of Search & Online Advertising Summit
5:00 pm - 5:45 pm
Cocktails & Conversations (Retailer Only): Connect With Retail Peers From Similar Sized Organizations
Zach Zelner -
CEO,
PupSocks
Ted Baker -
CEO/Cofounder,
QALO Inc.
Stacy Carpenter -
Director of Customer Experience,
TOMS
Erin Vitero -
CRM Manager,
JustFab
Grab a cold beer or a glass of wine and join your new peers at informal conversations organized by online revenue. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office.
0-25 Million in online revenues
Zach Zelner, CEO, PupSocks
25-100 Million in online revenues
Ted Baker, CEO, QALO
100-500 Million in online revenues
Stacy Carpenter, Director of Customer Experience, TOMS
500 Million+ in online revenues
Erin Vitero, CRM Manager, JustFab
5:45 pm - 5:45 pm
Conclusion Of Cocktails & Conversations
5:45 pm - 7:00 pm
eTail Casino Royale Reception Hosted By Certona & FuelX
Play your cards right at our Casino Royale Grand Opening Reception! Sit around the table and play poker, blackjack, roulette and much more with your new friends.