David Lorango

VP, eCommerce
Koral

David Lorango is a veteran digital marketer with over a decade of experience in retail, fashion, CPG and tech. His career spans major big box retailers such as Forever 21 where he managed the entire ecommerce marketing from customer acquisition and retention, to innovators and startups like Quevos and N!ck's Ice Cream . He's passionate about working with brands pushing the envelop to make big moves in an ever-evolving retail landscape. David is the VP of Ecommerce for Koral clothing, a luxe athleisure brand that's a staple for stars like Hailey Bieber and J-Lo, and was recently worn by Shakira during her Super Bowl halftime performance.

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

4:00 PM Case Study Remix: SMS: The Glue That Is Driving Omni-Channel Shopping And Customer Engagement

In today’s crowded, and often boring, digital landscape, SMS is not only a way to break out and be interesting, but deliver an omni-channel experience in a way that no other marketing touchpoint can. A host of brands have found SMS to be second only to email in not just profitability, but immediacy of sales. Plus, it’s a way to stay relevant to the new crop of consumers, Gen Z, who are becoming increasingly resistant to traditional (read: dull) forms of marketing. During this interactive case study David Lorango from Teleflora will address:

Determining why brands don’t have the guts to take the SMS plunge
Learning how SMS will bring incremental sales not just to digital, but brick and mortar
Real life examples of driving sales without being “spammy”