David Lorango

Sr. Director, eCommerce Marketing
Teleflora

David Lorango is a veteran digital marketer with over a decade of experience in retail, fashion, CPG and tech. His career spans major big box retailers such as Forever 21 managing the entire ecommerce marketing from customer acquisition and retention, to innovators and disrupters in the tech and product space. He currently has a passion for new growth channels for his clients and for Telefora, particularly SMS and mobile marketing for the millennial demographic.

When not on the phone and doing the digital marketing hustle, David can be found at the beach working on a golden tan or serenading crowds with his country music career – preferably both.

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

4:00 PM Case Study Remix: SMS: The Glue That Is Driving Omni-Channel Shopping And Customer Engagement

In today’s crowded, and often boring, digital landscape, SMS is not only a way to break out and be interesting, but deliver an omni-channel experience in a way that no other marketing touchpoint can. A host of brands have found SMS to be second only to email in not just profitability, but immediacy of sales. Plus, it’s a way to stay relevant to the new crop of consumers, Gen Z, who are becoming increasingly resistant to traditional (read: dull) forms of marketing. During this interactive case study David Lorango from Teleflora will address:

Determining why brands don’t have the guts to take the SMS plunge
Learning how SMS will bring incremental sales not just to digital, but brick and mortar
Real life examples of driving sales without being “spammy”