eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

David Lorango, Sr. Director, eCommerce Marketing at Teleflora
Teleflora Logo

David Lorango


Sr. Director, eCommerce Marketing
Teleflora

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


4:00 PM Case Study Remix: SMS: The Glue That Is Driving Omni-Channel Shopping And Customer Engagement

In today’s crowded, and often boring, digital landscape, SMS is not only a way to break out and be interesting, but deliver an omni-channel experience in a way that no other marketing touchpoint can. A host of brands have found SMS to be second only to email in not just profitability, but immediacy of sales. Plus, it’s a way to stay relevant to the new crop of consumers, Gen Z, who are becoming increasingly resistant to traditional (read: dull) forms of marketing.  During this interactive case study David Lorango from Teleflora will address:

  • Determining why brands don’t have the guts to take the SMS plunge
  • Learning how SMS will bring incremental sales not just to digital, but brick and mortar
  • Real life examples of driving sales without being “spammy”