Leslie Carruthers

VP, Strategy YourAnswer

Since 1999, Leslie has been recognized as a seasoned internet marketing professional, search engine marketer and author. By speaking to and assisting startups through to Fortune 50 companies, Leslie is an authoritative voice on content marketing, search engine optimization (SEO), conversion tracking/analytics and conversion rate optimization (CRO). She was formerly the Internet Marketing Manager for Pioneer-Standard Electronics, and has consulted to companies including Advance Auto Parts, General Electric, Bostik, BooksAMillion and Rakuten Overdrive to name a few. She is the President of The Search Guru, a specialist SEM/SEO and content marketing firm, and a key Strategic Advisor to YourAnswer, the Voice Shopping enabler for ecommerce websites.