eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Tony Papale


Director of Product Management
Zazzle


1:45 PM Lightening Round: Next Steps In Search Tech - What Tech Is Pushing Customer Acquisition

Staying on top of the latest search technologies can be a make or break situation for a brand. How are retailers assessing these ever changing technologies? Panelist will discuss ideas for:

• Ensuring the ultimate goal of acquiring new customers in the search journey 
• Analyzing what new search tech is making an impact in search
• Tips to reconfigure mobile search algorithms
• Assessing the accuracy of voice search and language fluidity for your ad keywords
• Examining product search enhancements: PLA, video, and high quality photos



Check out the incredible speaker line-up to see who will be joining Tony.

Download The Latest Agenda