eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Tatjana Kudla, Sr. Director, Marketing at Legal Zoom
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Tatjana Kudla


Sr. Director, Marketing
Legal Zoom

Check out the incredible speaker line-up to see who will be joining Tatjana.

Download The Latest Agenda

Transform SEARCH Summit

Monday, February 24th, 2020


8:20 AM Keynote Panel Discussion: Making The Most Of Your Paid Search Budget

A diverse group of retailers, from apparel and sporting goods to legal services will walk through their SEM strategy and the tools they find most helpful and also what has been less effective so that you can plan out your 2020 search budget and see measurable results. Review ideas for:

  • Adjusting to responsive search strategies 
  • Shifting towards Expanded Text Ads to convey their messages to potential customers
  • Readying retailers for automated bidding strategies
  • Keeping on top of cross-device reporting and re-marketing in Google Analytics