eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

Bryan Carr


VP, eCommerce Experience
YourAnswer


11:15 AM Keynote Panel Discussion Remix: Using New Strategies To Enhance Your Search Efforts

With search strategies changing regularly, what are you doing to keep up? Which innovations are having a true impact on your sales and site traffic? Panelists will discuss:

• Examining which innovations are changing search best practices and boosting  bottom lines 
Ie: YouTube, Voice, and local search
• Understanding how your core audience is using the latest tech during the search process, and their preferences 
• Building a test and learn environment with search and measuring across social and content platforms
• Educating and adjusting team initiatives to boost search values based on search measurement



1:45 PM Lightning Round: Next Steps In Search Tech - What Tech Is Pushing Customer Acquisition

Staying on top of the latest search technologies can be a make or break situation for a brand. How are retailers assessing these ever changing technologies? Panelist will discuss ideas for:

• Ensuring the ultimate goal of acquiring new customers in the search journey 
• Analyzing what new search tech is making an impact in search
• Tips to reconfigure mobile search algorithms
• Assessing the accuracy of voice search and language fluidity for your ad keywords
• Examining product search enhancements: PLA, video, and high quality photos


3:45 PM Fireside Chat: Finding Your Voice In Search

• How heightened use of verbal search is impacting the search landscape 
• Measuring and adjusting search strategy accordingly
• Understanding what information customers are looking for when they talk to their connected devices—and how to send out follow-up information to the search to drive the customer journey


Check out the incredible speaker line-up to see who will be joining Bryan.

Download The Latest Agenda