Matt Storms is a certified SEO expert, he is one of the few SEOs that testify in court cases. Most recently he was a Senior SEO manager at Tripadvisor where he worked on the Viator subsidiary. In his tenure at Viator he increased SEO channel revenue from $35m to $191m in 3 short years. Currently he is an advisor to a few amazing startups and working on a stealth startup that is heavily focused on the eCommerce space for travel and leisure.