eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Day Three: Digital And Omni Success
February 21st, 2019
7:40 am - 8:10 am
Grab N Go Breakfast In The Expo. Registration Open & Sponsored By Zaius
Grab breakfast to keep you moving and thinking! Be sure to meet someone new!
8:10 am - 8:25 am
Chairperson's Opening Remarks
Ed Kennedy -
Senior Director, eCommerce,
Episerver
8:25 am - 8:45 am
Keynote Fireside Chat: Insights Into Under Armour’s Omni Transformation
George Hanson -
VP North America E-Commerce and Retail,
Under Armour
Adam Blair -
Executive Editor,
Retail TouchPoints
Sid leads the Global Ecommerce business which is operationalized in 30+ countries. In addition, his team is focused on digital commerce growth with emphasis on Connected Fitness monetization, integrated retail, as well as cultivating and standing up new business models. In this exclusive interview, hear how Under Armour is approaching their digital transformation and the lessons learned along the way.
8:45 am - 9:10 am
Keynote Panel Discussion: How Digital Story Selling Is Transforming Future Online Interactions
Shawn Gold -
Adviser to the Executive Council,
TechStyle Fashion Group
Derrick Dinglasan -
Global Head of Digital,
Manduka
Meera Bhatia -
COO,
Stella & Dot
Joseph Schirripa -
COO & CFO,
Maropost
Today’s customers are seeking authentic brand experiences and they want to feel a connection to the brands that they shop. Hear how three different retailers are approaching storytelling to engage their customers and drive loyalty.
Examine:
• What executives are considering as they continue to build modern brands, while ensuring CX gets better
• Ensuring the customers’ needs, desires, and experiences are at the forefront of decision making when deploying new technology
• Having clear understanding within the organization of your customers’ journey map and how you are influencing the customer through various forms of interactive media
• The smallest details make the biggest difference: ensuring authentic brand voice via digital channels truly connects to the brand promise
• The future of digital storytelling: how immersive media can draw out bigger, better omni-channel sales
9:10 am - 9:30 am
Keynote Fireside Chat: Staying Flexible And Agile To Innovate Faster
Igor Cherny -
VP, Online, Marketing and Merchandising Technology,
The Home Depot
Matt Boyle -
Senior Reporter,
Bloomberg News
As the world’s largest home improvement retailer, The Home Depot is leveraging technology to power their growth. Join Igor Cherny, Vice President of Technology, as he discusses how this $100 billion company has embraced digital transformation to develop valuable solutions for their customers and associates. Through this interactive discussion, he showcases:
• How to stay relevant in the age of digital disruption
• The importance of stakeholders collaboration to establish new measurements of success
• Creating a seamless experience for customers to shop wherever, whenever and however they want
• How to creatively overcome challenges and with a team-mindset
9:30 am - 9:55 am
CDO Keynote Panel: The Customer Is Connected. But Are You Connecting? Putting Humanization Back In Digital Retail
Valerie Hoecke -
Chief Digital Officer, LVMH Perfumes and Cosmetics,
LVMH
John Hazen -
Chief Digital Officer,
Boot Barn
Alan Wizemann -
CDO,
Dollar Shave Club
Rachel Hocevar -
VP Client Success,
Bazaarvoice
Retailers are obsessed with analyzing today’s customer journey and pinpointing which part of the path to purchase they are on to personalize the message. The C-Level executives on this panel discuss their ideas for:
• Analyzing today’s customer journey and pinpointing which part of the path to purchase they are on
• Understanding the customer: who they are, what they want in life, and building experiences that nurture their aspirations
• Keeping your eye on the customers’ preferences of digital interactions with the influx of digital barriers to entry—knowing how a customer likes to connect
• Communicating with the customer during exploration, purchasing, reviews and shares—are your digital messages human centric?
• Best tech to ensure eCommerce experiences are authentic in the year of artificial intelligence takeover
9:55 am - 10:45 am Rise And Shine Break In The Expo
Good morning eTailers! Rise and shine with some artisanal coffee and breakfast bites.
9:55 am - 10:45 am Working Mamas Meet-Up!
Are you a working mama and this work trip is the new vacation? Meet in the Social Lounge in the back of the Solutions Zone! We’re giving away some fabulous make-up, thanks to LVMH Beauty! (limited supply)
10:45 am - 11:10 am
Keynote: Solving User Problems With Solutions That Drive Adoption
Alan Wizemann -
CDO,
Dollar Shave Club
Join Alan as he walks through experiences and strategies from Target, lululemon, and Dollar Shave Club on solving core user problems that drove huge returns and success. He will share valuable insights on how to build solutions by focusing on key core problems through these examples and how to focus teams and companies to avoid falling behind.
11:10 am - 11:30 am
Keynote: Using Hyper-Personalization to Unlock Growth
Megan Hoover -
eCommerce Testing & Optimization Manager,
YETI Coolers
Liad Agmon -
CEO,
Dynamic Yield
Personalization is a touchstone of exceptional customer experiences and is now a modern-day necessity to compete and grow. In this keynote, Dynamic Yield CEO Liad Agmon, will talk about the hyper-personalization that is revolutionizing retail and unlocking substantial revenue for retailers who get it right. He will be joined by Megan Hoover, Head of eCommerce Testing, Optimization & Personalization at Yeti, who will share the details of their personalization program.
This discussion will address:
• Hyper-Personalization and how to do it
• How to create a culture of testing & experimentation
• How Yeti used personalization strategies across the product page, cart page, and beyond to delight customers and drive more revenue
11:30 am - 11:55 am
VC Keynote Panel Discussion: What's Hot (And What's Not) In Retail Today
Lisa Wu -
Partner,
Norwest Venture Partners
Robin Li -
VP,
GGV Capital
Sonia Nagar -
Partner,
Pritzker Group Venture Capital
Jason Stoffer -
Partner,
Maveron
Richard Kestenbaum -
Contributor,
Forbes
This is your chance to get a handle on the next big thing in retail and technology. Where are VC’s investing and why? Hear more about which trends they are bullish about and where they wish they had invested. Panelists will:
• Discuss what VC’s see as the next big trend in retail and technology
• Explore the core factors VC’s consider when investing in retail—from top line growth to retention
• Examine why retail investing is less common and which retailers are getting the most VC attention in 2019 and why
11:55 am - 12:15 pm
Keynote: Shopper-First Retailing: What Shoppers Really Want — Based on Data, Not Opinions
Heike Young -
Director, Industry Strategy & Insights,
Salesforce
John Hazen -
Chief Digital Officer,
Boot Barn
The shopping activity of half a billion consumers? Check. Tales of strategy and execution from an industry leader? Check. Join Salesforce and a retail innovator for this data-focused talk exploring the latest shopping trends. Salesforce did a deep dive into the clicks, taps, and purchases of 500 million consumers; a mystery shopping study of 70 stores; and a new survey of 6,000 shoppers to explore how brands can differentiate and win alongside marketplaces. Join us and hear firsthand how one trailblazing brand is putting these findings into action.
12:15 pm - 12:35 pm
Keynote Fireside Chat: Using Technology To Craft Unique And Personalized Retail Experiences
Elizabeth Segran -
Staff Writer,
Fast Company
Fernando Madeira -
President,
Ipsy
Fernando Madeira, President of ipsy — the beauty company of the creator movement — will share insights into how his team is working to solve complex problems using technology to provide more choices for customers. Most recently, Fernando served as the President and CEO of Walmart.com, where he led the U.S. and Latin American websites, accelerating the sites’ growth to deliver a seamless shopping experience for customers.
12:35 pm - 1:00 pm
Guest Speaker! Measuring Neural Engagement In Advertising: Driving Customer Engagement
Dr. Moran Cerf -
Professor, Neuroscience & Business, Kellogg School of Management,
Northwestern University
Do your customers find your digital marketing effective, memorable, attention grabbing, emotionally stimulating, and engaging? That is, after all, your ultimate goal and hope when producing content. Dr. Moran Cerf’s techniques have the answers to identify the most and least engaging moments in advertising, and in real-time. Discover how neuroscience may offer the most accurate measure of ad effectiveness, and how your message can resonate with customers.
Dr. Moran Cerf
Professor, Neuroscience & Business, Kellogg School of ManagementNorthwestern University
Lunch
1:00 pm - 2:00 pm
Meet & Greet Lunch
Grab some new eTail friends and enjoy lunch in the fabulous sun and fresh air!
1:00 pm - 2:00 pm
Private Lunch Hosted By Bread: How To Offer Pay-Over-Time Solutions To Improve Conversion And Boost Revenue
Jeremy Bass -
VP of Partnerships,
Bread
Join Bread for a session on how payments are transforming retail and powering better customer experiences. Bread will share the success story of a leading retailer that has boosted average-order-value by over 60% by offering a white-labeled pay-over-time solution. We will also discuss insights on the ever-expanding landscape of payment options and how to use financing at the point of sale to improve overall conversion and boost revenue.
1:00 pm - 2:00 pm
Private Lunch Hosted by Tinyclues: Lunch & “Earn”: How AI Outperforms Segmentation To Drive Millions In Campaign ROI
We would love to invite you to a luncheon where we will share great food and strategic marketing campaign tactics.
Tinyclues is an AI-first solution that takes the busywork (and inaccuracy) out of traditional segmentation approaches. We work with large global retailers such as Fnac, Lacoste, Rakuten and major travel and hospitality brands such as Air France, AccorHotels, and ClubMed.
In this lunch session, we will show you some common campaign targeting pitfalls that not only cost millions in revenue, but put your customer experience at risk. We will also show you briefly how deep learning can solve these issues to great effect: an average of 79% increase in campaign revenue, a 51% customer engagement increase, and a 19% decrease in unsubscribes.
Please join us!
1:00 pm - 2:00 pm
Private Lunch Hosted By IBM
Today, most consumers have come to appreciate experiences over possessions. This rings familiar in all interactions, whether it's the experience of visiting a brick and mortar store on a mobile device or over an E-commerce platform. Customers are increasingly putting value on their pre and post-purchase experiences. For retailers, this means providing immediate customer service, and connected, personalized and contextual interactions. Join us for this luncheon where we will showcase how leading retailers are using AI to deliver tailored experiences, offers and messages to their customers.
1:00 pm - 2:00 pm
Private Lunch Hosted By Clicktale: How To Balance Delivering Great Digital Customer Experience With Driving e-Commerce Revenue
Keith Swiderski -
Director, Digital Customer Experience,
Avis Budget Group
As digital marketers and e-commerce practitioners, we are faced with a daily battle. We understand the need to provide our customers an exceptional digital customer experience, yet we are targeted on delivering increased interaction, conversion and revenue. Tactics that "ugly up" our digital properties help to drive consumers through funnels, but they are jarring and disruptive - often resulting in a negative experience.
Keith Swiderski, Director of Digital Customer Experience at AVIS Budget Group, shares his learning on using insight to better understand customer behavior and make data-driven decisions on how and when to strike the balance between conversion and experience. He will uncover practical examples of how his team is tackling complex experience challenges while delivering increased digital revenue by:
• Defining the right goals and aligning them to digital marketing efforts
• Using data & insight to determine the right engagement or conversion tactics in context of the consumer mindset within the buyer journey
• Utilizing the collaborative intelligence of human and technology to optimize content engagement, in-page behaviors and digital journeys
• Connecting VOC feedback with experience analytics in order to quantify and prioritize website issues
• Building capability to segment customers and personalize their experience
1:00 pm - 2:00 pm
Private Lunch Hosted By Moovweb: The Need For Speed!
Ajay Kapur -
CEO and Co-Founder,
Moovweb
Join your peers for a private lunch session – THE NEED FOR SPEED!
Join 1-800-Flowers, PepBoys, Kirkland’s and Lumens at a private lunch at the MPO Room of the JW Marriott on February 21st at 1:05 pm to learn how you can transform your current website to an instant loading, high performing experience that yields SEO benefits, increased ROI on marketing spend, traffic growth and conversion increases.
The session will also cover:
· Why instant sites boost SEO, SEM, and conversion rates
· How to quickly and effortlessly build instant sites
· Proven techniques to overcome common challenges on the backend
· Choosing an architecture that your IT team will love and avoids vendor lock-in
· Best practices to avoid disrupting the existing consumer experience
· Moovweb CEO’s experience powering PWA, AMP, and mobile-first responsive sites for over 1/3 of Americans each month
We hope to see you there!
1-800-Flowers, PepBoys, Kirkland’s, and the Moovweb team
Track A: Diving Into Data And AI
2:00 pm - 2:10 pm
Chairperson's Opening Remarks
Ricky Doar -
Solutions Engineer Manager, US West,
Segment
2:10 pm - 2:40 pm
Case Study Remix: Do Not Immediately React To Data - Building Holistic Experiences
Frank Ogura -
Senior Manager, Content Acquisition,
Walmart Labs
• Listening and adapting to customers as to how, when and where customer want to buy
• Creating contextual content for the customer to facilitate a path to purchase
• Assessing technology to advance customer services and personalized product recommendations
• Recognizing the online customer in the control and to make the point of sale a point of experience
2:40 pm - 3:00 pm
What Lies Beneath: Unveiling The Hidden Customer Journey With Clickstream Data
Natalie Seidman -
VP, North America Sales,
Jumpshot
The online customer journey isn’t nearly as simple as it once was. Customers search and browse on multiple sites, compare specs and prices, read reviews on any number of platforms, and finally buy somewhere. But brands and retailers now have access to unprecedented sources of data on browsing, streaming, searching and shopping behaviors. And with the right strategies, it’s possible to digest that data and turning it into meaningful, actionable information.
Learning objectives:
• Insight into a broad picture of the competitive state of eCommerce retail market
• Details about the performance of Amazon’s sponsored search
• How Unilever leveraged clickstream data to launch an engaging content marketing campaign based on what their buyers’ read, watch, and purchase online
3:00 pm - 3:30 pm
Panel Discussion: Shaping Effective Customer Experiences Using Data
Andy Mueller -
Director of Digital Analytics,
APMEX
Adra Graves -
Director, Digital Product Analytics,
Dollar Shave Club
Kelly DeRosa -
Director, Retail Strategy,
IgnitionOne
As retailers, we generally have an abundance of data at our fingertip, but, are you really using it to its full potential? This diverse group of retailers will discuss the ways that they are leveraging data to design experiences that set them apart from the competition. Examine tips around:
• Listening and adapting to customers as to how, when and where customer want to buy
• Creating contextual content for the customer to facilitate a path to purchase
• Analyzing your data needs and challenges—do you truly know your customer?
• Implementing innovative methods to use for predictive analytics and new prospects
• Filtering data to analyze which segments have greatest demand and profit potential
• Turning data into a story for your marketing needs—unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase
3:30 pm - 4:15 pm
Super Awesome Sweet Treat Break In The Expo!
It’s the happiest hour at the happiest conference you’ve ever been to!
3:30 pm - 4:15 pm
Yogis Meet-Up!
Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global
Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo
It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers! Wine Hosted By Criteo
Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
4:15 pm - 4:40 pm
eTail Tonight: Hyperpersonalization Or Hype? How To Scale Your Data
Ranjeet Edlabadkar -
Director, Marketing Investments & Operations,
Petco
John Evons -
VP, Global Direct-to-Consumer,
KEEN
Jared Vestal -
SVP, Marketing,
FreshDirect & FoodKick
Khalid Karim -
Sr. Product Manager - Segmentation & Targeting,
Uber
With access to AI, retailers are achieving greater levels of personalization than ever before. Instead of a one size fits all strategy, we are seeing a 1:1 relationship at scale. Hear how this group of retailers is achieving more refined levels of personalization by:
• Tracking buyers’ search and purchase patterns to predict how or what they may buy
• Leveraging search and product purchases to display recommended products
• Moving the customer along the path to purchase by pushing personalized information
• Moving closer to potential customers—how hyperpersonalization is zeroing in on acquiring your next, best customer
4:40 pm - 5:00 pm
In God We Trust. All Others Must Bring Data
Chris Clark -
Co-founder & CTO,
Grove Collaborative
Worried that you don't have enough employees with PhDs? Are your LinkedIn connections bragging about their algorithms while you just caught your colleague googling "VLOOKUP"? Or perhaps you are just concerned you have small data.
The reality is that most decisions don't need fancy algorithms or expensive prediction engines. Most decisions just need simple, accurate, supporting data. But if the data is hard to get, then decisions get made without it.
At Grove, instead of spending our precious neurons tuning deep learning models, we've focused on giving all of our employees access to up-to-date, easy-to-use, and complete datasets. Come with me on Grove’s data journey and see examples of how much power lies in simple analysis when you get data infrastructure, tools, and culture right.
• Infrastructure: Fast; complete; up-to-date; Pick all three or risk no one using it.
• Tools: Licenses and training for everyone! Data is not a specialty.
• Org. & Culture: Avoid the plague of almost-but-not-quite-useful dashboards and the curse of “Susan is out of the office today, and no one else can run that report.”
Track B: Testing, UX And Product
2:00 pm - 2:10 pm
Chairperson's Opening Remarks
Chris Victory -
SVP, Strategic Partnerships & Business Development,
Rokt
2:10 pm - 2:40 pm
Case Study Remix: Transforming Retail Through Design
Jyoti Shukla -
VP of User Experience,
Nordstrom
Whether shopping online, with the app or in-store, Nordstrom has explored many ways of enhancing customer service through personalized experiences. User experience weaves together customer-centric design and copy to drive customer engagement and help make the shopping experience more intuitive, fun, and delightful through the following initiatives:
• Dynamic Looks: Nordstrom uses curated style boards to help influence and inspire customer shopping behaviors.
• Omni Channel: Knowing how to speak to your customer and engage them regardless of their preferred shopping channel.
• Lean Design: How Nordstrom approaches user experience and aims to encourage its team of designers to be collaborative, receive feedback often and be solution-orientated.
2:40 pm - 3:00 pm
Testing UX to Drive Online Conversions
Alix de Sagazan -
Co-Founder & CEO,
AB Tasty
Strong UX is the key to increasing online conversions. Alix de Sagazan, along with Matt Sparks, Ecommerce Optimization Manager of Ashley HomeStore, discuss how practicing testing lead them to simplify the customer journey, resulting in a 15% increase in conversions.
3:00 pm - 3:30 pm
Experiential eCommerce - Crafting Meaningful Experiences To Engage Customers And Drive Sales
Erik Fialho -
Co-Founder & COO,
LeftLane Sports
Customers today want to spend money on experiences rather than things…and the experience business is exactly what you’re in, no matter what line of business. With real people and real passion behind your business, use it as a competitive advantage to make your brand relateable and humanized. Erik presents his findings as to how to:
• Showcase your brand message through imagery, video, and copy, while keeping it consistent to drive customer engagement
• Putting strong data at the fingertips of your organization: using the power of technology and design to increase engagement and conversion
• Utilizing what your customers are saying (and not saying) to build a better experience
3:30 pm - 4:15 pm
Super Awesome Sweet Treat Break In The Expo!
It’s the happiest hour at the happiest conference you’ve ever been to!
3:30 pm - 4:15 pm
Yogis Meet-Up!
Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global
Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo
It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Wine Hosted By Criteo
Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
4:15 pm - 4:40 pm
5 Easy Steps To Optimize Performance And Boost Site Effectiveness
Sarah Kleinman -
VP, Digital Commerce & Experience,
The North Face
Jim Richmond -
VP, eCommerce,
Kirkland's
Abhishek Shastry -
Director,Product Strategy,
Dell.com
MC Garofolo -
Director of eCommerce,
Apmex
This is your opportunity to hear four unique approaches to site performance optimization for increased conversions. Get ready to take lots of notes as the panel discusses:
• A sharing of testing best practices and what has made a material impact on your site features or functionality
• The most challenging aspects of an eCommerce revamp and how to come together as a team to overcome them
• Listening to customers to know what aspects of the site need to be optimized, and direct impact results of connecting more with the customer
• What to do if customers do not respond to new optimization
Track C: Brand, Creative, And Content
2:00 pm - 2:10 pm
Chairperson's Opening Remarks
Al Lalani -
CEO,
Annex Cloud
2:10 pm - 2:40 pm
Case Study Remix: The Customer Connection: Building A Brand Around Your Target Audience
Divya Gugnani -
Co-Founder,
Wander Beauty
Wander Beauty has exploded onto the beauty scene, winning 14+ awards, including the coveted Allure Best of Beauty award twice. And how did Wander Beauty do this? By building a brand that centers entirely around connecting with their core customer, while answering four crucial questions. Join Divya Gugnani as she reveals the four questions (and answers!) to connect with their core customer—Moms and time-starved women:
• The incredible buying and recommendation power of today’s women
• Utilizing a mobile-first acquisition and retention strategy
• Creating a customer community that propels the brand forward, driving increased sales, and brand awareness
• Guiding product innovation by always looking back to your core customer
2:40 pm - 3:00 pm
Creating Shoppable Experiences In A Mobile-First World
Kathleen Gambarelli -
Global Product Strategy Lead for Commerce,
Snapchat
Consumer buying behavior is changing rapidly in the mobile-first world; staying on pace is a challenge for many. In this talk, Kathleen Gambarelli, will address how Snapchat is leading the charge with innovative and immersive formats and features, like augmented reality and product ads, that help marketers build creative and personalized experiences that connect with their customers in the place where they are most, their phones.
3:00 pm - 3:30 pm
Panel Discussion: Producing Authentic Content That Balances Storytelling & Strategy
Sara Master -
Director, eCommerce Marketing and Business Development,
Constellation Brands
Jenna Habayeb -
CMO,
Canndescent
Jadey Chow -
VP of Brand Marketing,
Curology
Designing content that creates an emotional connection to your customer while staying authentic to your brand is no easy task. Panelists will discuss successful content strategies and walk you through their best practices for:
• Creating genuine content that offers value to the customer
• Examining the types of content that are resonating the most
• Establishing the emotional connection and letting your brand voice shine through
• Storytelling techniques that help to improve loyalty and drive sales
3:30 pm - 4:15 pm
Super Awesome Sweet Treat Break In The Expo!
It’s the happiest hour at the happiest conference you’ve ever been to!
3:30 pm - 4:15 pm
Yogis Meet-Up!
Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global
Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo
It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Wine Hosted By Criteo
Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
4:15 pm - 4:40 pm
eTail Tonight: Impactful, Disruptive Brand Marketing Initiatives To Elevate Your Brand
Violaine Muras -
Global Digital Director,
OPI Products
Diego de Castro -
Director, Global Brand Strategy,
Maui Jim Sunglasses
Jose Nino -
VP, Global Digital Strategy,
U.S. Polo Association
How are you thinking outside the box when it comes to your brand marketing? What are you doing to differentiated yourself while remaining true to your brand voice? This diverse group of panelists will talk about some of the initiatives they are trying and talk you through:
• The brand marketing tactics that retailers too a leap of faith using and were “off brand”
• The decision process behind selecting which disruptive marketing worked
• How the messaging was impactful in impressions and sales
4:40 pm - 5:00 pm
Fireside Chat: Standing Out As An Independent Brand In A Heavily Integrated Market
Diego de Castro -
Director, Global Brand Strategy,
Maui Jim Sunglasses
In this interview, hear how Maui Jim made its way in a business segment with strong vertical integration and kept the message relevant to consumers and business partners; and how they are keeping up with the growth moving forward.
Track D: Customer Engagement & Personalization
2:00 pm - 2:10 pm
Chairperson's Opening Remarks
Aly Abji -
Sales Lead North America,
Infobip
2:10 pm - 2:40 pm
The Customer At The Heart Of eCommerce Operations
Ganesh Srivats -
CEO,
Moda Operandi, Inc.
To thrive in today’s competitive landscape, it’s a non-negotiable for e-commerce platforms to exceed expectations of both brand partners and customers. This talk will examine the tension in managing interests of both brands and customers, and how through a thoughtfully architected model, one can engineer a solution to promote brands while protecting their needs, and ensuring the customer stays at the heart of the operation. Moda Operandi achieves this by embracing these models:
• Brand Feedback: How can platforms leverage real-time feedback to enhance their service to brand partners? Moda Operandi’s Trunkshow technology tightens the feedback loop, improving productivity for brands and personalization for customers.
• Consumer Access: How can retailers satisfy a customer’s need for access to the brands they love? Moda Operandi does this by eliminating the traditional fashion industry buyer from the equation, giving customers access to complete designer collections, before they’re edited down on department store floors.
• Curation: In the age of Amazon, how can platforms offer the best selection without overwhelming the customer? Moda Operandi values personalization and designer curation to build trust and ensure a seamless shopping experience.
2:40 pm - 3:00 pm
Personalization Strategies That Drive More Sales via the Segment of One
Gary Burtka -
VP, US Operations,
RTB House
Online marketers are in a constant pursuit to better understand their shoppers’ needs and desires to sell in a way that makes them feel they’re being catered to as individuals - much like having their own personal shopper. Brands that master personalization strategies are able to narrow down to a “segment of one” to boost online ad campaigns’ relevance and ultimately, drive more incremental sales.
Gary Burtka, VP of RTB House, shares some of the best and worst personalization experiences in advertising. He highlights real-world personalization strategies from Gifts for You Now, who views personalization as the most effective way to drive growth and nurture the lifetime value of its customers. Session attendees will learn strategies to:
• Predict a customer’s next move and rapidly deliver personalized advertising offers
• Use AI to quickly attain sharper observations about what an individual consumer cares so you deliver specific offers that drive desired actions
• How to best leverage data to drive revenue growth by microtargeting segments of one for increased personalization
3:00 pm - 3:30 pm
Panel Discussion: Closing The Post-Purchase Communication Gap
Tommy Lamb -
CRM Consultant,
Teleflora
Lindsey Knowles -
VP Marketing,
Winc
Beth Monda -
SVP, eCommerce and Digital,
Beautycounter
Lori Tenan -
VP of Enterprise Sales,
Narvar
Post purchase may be the most important aspect of the customer journey. And it can be more than surveys to know how the customer likes the product. The leaders on this panel identify communication and marketing strategies to continue personalized interactions post purchase. Discover:
• The importance of the post purchase experience for customer retention
• Post purchase communication and marketing strategies that are working
• Identifying your goals from relationship building to validating the purchase
3:30 pm - 4:15 pm
Super Awesome Sweet Treat Break In The Expo!
It’s the happiest hour at the happiest conference you’ve ever been to!
3:30 pm - 4:15 pm
Yogis Meet-Up!
Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global
Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo
It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Wine Hosted By Criteo
Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
4:15 pm - 4:40 pm
Panel Discussion: Overhauling Your Loyalty Program For Today's Digital Customer
Alicia Radabaugh -
VP, eCommerce,
MVMT Watches
Joshua Margolis -
VP Customer Journey,
Caesars Entertainment
Kate Jung -
Director, Loyalty, Mobile and Partnership,
EXPRESS
Nick Dujnic -
Vice President of Marketing,
LiveIntent Inc.
Don Pillsbury -
Head of Retention,
Rothy's
Customers want to readily connect with their favorite brands. So which digital tools are you using that bridge seamless experiences and ensure loyalty? More over, is your loyalty program stale? Learn from this panel to go beyond discounts to make loyalty fun, and drive customers to buy:
• Assessing which digital tools really bridge seamless experience for customers to ensure an “always on” approach
• Incorporating location based marketing to boost loyalty
• Building in new payment options, and how that has changed how customers are loyal
4:40 pm - 5:00 pm
Fireside Chat: How To Unlock Loyalty Through Seamless Personalization
Zahir Dossa -
Co-Founder & CEO,
Function of Beauty
Zahir Dossa, CEO & Co-Founder of Function of Beauty — "the leader in fully personalized hair care" — will share insights into how his team engages directly with their customers and creates hyper personalized & customized products. Prior to Function of Beauty, Zahir completed BS, M.Eng., & PhD degrees at MIT including studies on management, computer science, ecommerce, & personalization, which ultimately led him to found this revolutionary company in 2015.
Track E: The Future Of Social Media & Community Building
2:00 pm - 2:10 pm
Chairperson's Opening Remarks
Laura Brinker -
SVP Marketing,
Influenster
2:10 pm - 2:40 pm
C-Level Panel Discussion: 5 Tips And Tricks From Beauty Brands On Social Media
Valerie Hoecke -
Chief Digital Officer, LVMH Perfumes and Cosmetics,
LVMH
Toto Haba -
SVP of Global Digital,
Benefit Cosmetics
Tennille Kopiasz -
CMO,
Fresh
The beauty industry leads all retail verticals when it comes to social media and influencer management. Learn from this elite panel five tips and tricks you can implement readily to build a successful social strategy, retain the right influencers and showcase product that leads to engagement and sales:
• Influencer management: ensuring there is no overlap with other brands
• Tutorials—how showcasing product leads to engagement and sales
• Filming in-studio and on a budget—how to produce content quickly and cheaply
• Showcasing UGC and building communities
• Displaying the details and different ways to “wear looks” to inspire different types of customers
2:40 pm - 3:00 pm
How to Win the Battle for Business with a Leading Reputation Score
Brad Null -
Chief Scientist and Head of Data Science,
Reputation
Online reputation is critical to survival in the retail industry, as 90% of consumers read online reviews before making a purchase. Although a retailer’s reputation isn’t built in a day — in can be destroyed in minutes. All it takes for the tables to turn is for one customer to write about a bad experience in a review or social post that goes viral.
Since the rise in importance of online reviews and social media, retailers who have previously dominated the space are now competing head to head with other retailers who deliver better service and value to discriminating shoppers. And that reality is revealed in our 2018 Retail Reputation Report.
During this session, Brad Null, Chief Scientist and Head of Data Science, will discuss the findings of our sweeping report, which reveals which retailers performed best for critical service categories such as value, service, wait times, convenience and more. The report was compiled by Reputation.com’s data science team, which applied artificial intelligence, machine learning and sentiment analysis to the unstructured text in more than 4.7 million customer reviews of more than 30,000 locations owned by 88 U.S. retailers.
Key findings in the report include:
· A high Reputation Score leads to a 3.9% impact on store sales.
· The average Reputation Score was 538 on a scale of 1,000.
· LEGO Store and Barnes & Noble consistently ranked high in a number of categories.
· 13 retailers experienced a decline in their average star rating from 2017 to 2018, while 71 saw their average star rating increase.
· Staff competence at Best Buy was judged by shoppers to be far superior to Apple’s renowned Genius Bar (4.3. stars v. 3.6). And Best Buy’s managers were also ranked higher than those at Apple stores (2.3 stars v. 1.7).
In addition to elaborating on these key findings, Brad will explain what retailers can do to improve the customer experience to earn better ratings and higher rankings in Google search, drive traffic, and delight and retain customers.
3:00 pm - 3:30 pm
C-Level Chat: Style And Sustainability - How Rothy's Built A Cult Customer Base
Kerry Cooper -
President/COO,
Rothy's
Emily Canal -
Staff Writer,
Inc. Magazine
Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of this rapidly growing company. Join this discussion to learn how Rothy’s nurtures its loyal, empowered community of female customers with its beloved everyday flat.
3:30 pm - 4:15 pm
Super Awesome Sweet Treat Break In The Expo!
It’s the happiest hour at the happiest conference you’ve ever been to!
3:30 pm - 4:15 pm
Yogis Meet-Up!
Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global
Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo
It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Wine Hosted By Criteo
Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
4:15 pm - 4:40 pm
eTail Tonight: Social And Community: Looking At New Ways To Engage Customers
Matt Raminick -
Digital Marketing Director,
PacSun
Jessa Reus -
Head of Influencer & Partner Marketing,
Shopstyle.com
Elizabeth Scherle -
Co-Founder and President,
Influenster
Customers today enjoy identifying themselves as belonging to some sort of group (“I am a…”) and enjoy mission-driven brands. During this discussion, executives share:
• How to foster brand loyalty and build a cult following though inspirational social posts
• How to make your brand “addicting”—what drives fans and followers to keep coming back for more?
• Identifying brand advocates who thrive in social environments and can bring others in
4:40 pm - 5:00 pm
Fireside Chat: Optimizing Your Influencer Strategy
Lee Greene -
Founder & CEO,
WearAway
Track F: Disruptive Digital Marketing
2:00 pm - 2:10 pm
Chairperson's Opening Remarks
Tatiana Afanasyeva -
Head of Marketing,
Lob
2:10 pm - 2:40 pm
Case Study Remix: Engaging With Your Fandom Through Disruptive Marketing
Stephen Bury -
Director of Digital Marketing,
Funko
The proliferation of social media has enabled consumers to connect, engage and build a relationship with their favorite brands and products. This session will focus on how to engage with customers through strategic and disruptive digital marketing tactics to help evolve customers into fans:
• How to rise above the chatter in the digital era that will help you standout and make a strong impression.
• How to leverage social platforms, notably Facebook, Instagram and Twitter, to deepen the connections between retail customers and products.
• How to utilize mixed reality to learn more about your customers and creating unique customer experiences that turn your consumers into fans , ultimately creating a cycle of fandom.
2:40 pm - 3:00 pm
TV Matters: Demonstrating TV's Impact On Retail, e-Tail And In-App Transactions
T.S. Kelly -
SVP of Research,
Alphonso
TV remains the most broad-reaching medium for putting your brand in front of customers. Yet until now, it has been difficult to measure its effectiveness in achieving tangible results. TV viewership data now helps marketers connect the dots between their brand's TV ad exposures and business outcomes, both offline and offline. Alphonso's chief customer officer will walk through success stories demonstrating how brands across multiple retail and e-commerce segments are using TV data to understand which creatives, networks and dayparts are best driving traffic, sales and conversions, and optimizing their media mix across TV and digital platforms.
This session will cover:
• TV Data-driven media planning: knowing what your high-value customers watch on TV, and where else to find them: creating granular TV audience segments and targeting them across all medums.
• Competitive analysis and conquesting: A new twist on the old judo trick of using your compeitor's weight against them: knowing when and where they spend their TV dollars and pinpointing their audience with your brand's message
• Omnichannel excellence: How TV data enables maximum optimization of campaigns and spend across TV, digital and social
• Closed-loop attribution - Connecting the dots between TV ad exposures and and transactions, then re-calibrating campaigns with actionable data
3:00 pm - 3:30 pm
Panel Discussion: Stealing Smart From Retail Innovators
Andrea Grant -
VP of Marketing,
Notion
Adam Callinan -
Co-Founder & CEO,
BottleKeeper
Caroline Culbertson -
Director, Marketing,
Betabrand
Natalie Gordon -
CEO,
Babylist
Erica Richey -
Director of Customer Marketing,
ThirdLove
Get ready to step outside of your marketing comfort zone! These change makers discuss how they are breaking through digital marketing noise with:
• The craziest marketing tactics these brands tried—what worked and what didn’t
• The most cost effective digital interactions and how they can easily be replicated
• The online merchandising tactics that made the customer feel like they need the product
3:30 pm - 4:15 pm
Super Awesome Sweet Treat Break In The Expo!
It’s the happiest hour at the happiest conference you’ve ever been to!
3:30 pm - 4:15 pm
Yogis Meet-Up!
Experience a few moments of zen with others who share your passion for yoga. Meet in the Social Lounge in the back of the expo, and pick up some yogi swag, courtesy of Manduka (limited supply). Namaste!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Whiskey & Bourbon: Hosted By Linc Global
Join Linc Global in exploring the great traditions behind bourbon! You’ll discover how unique flavors are created through variations of ingredients and different distilling techniques. With advice on how to collect, age, and serve whiskey, as well as suggestions for proven food pairings, you’ll be inspired to share your knowledge and invite your friends over for a glass of America’s native spirit!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Craft Beers: Hosted By Modo
It's Beer O'Clock! Join paytech company Modo for an exclusive craft beer tasting event during eTail West. We'll learn about how beer is brewed and what distinguishes it from other native spirits, all while experiencing the great flavors of a craft brew. Attendees will be gifted with a wooden flight set of their own!
4:15 pm - 5:30 pm
Invite-Only Cheers With Peers!: Wine Hosted By Criteo
Join Criteo for an exclusive wine tasting event! Learn more about the unique flavors, ingredients, and distilling methods as we share a fine assortment of reds and whites. Our on-site sommelier will guide you through the tasting, answer all your questions, and explain how to expertly pair each wine with food. Whether you prefer fresh and fruity, or earthy and bold—let's raise a glass together, and find a flavor you’ll love.
4:15 pm - 4:40 pm
Panel Discussion: Exploring Disruptive Mobile Marketing Strategies To Boost eCommerce
Dave Cotter -
VP, Mobile,
Nordstrom
Elizabeth Schmidt -
Director, Digital Marketing,
Threadless
Morin Sarenio -
VP of Business Development,
CGTrader
Tony DeMarco -
Sr. Director of Growth Marketing,
ThredUP
Mobile isn’t going anywhere, and is increasingly popular to buy from. This panel looks at content and paid media, progressive web apps, and conversational commerce strategies that will lead to top sales…and have a resonating impact to continue to break through the clutter. Discover:
• Working with the new mobile algorithm and adjusting traffic to ensure your site is totally mobile friendly
• Adjusting content and paid media to have better search strategies that lead to your branded site
• Progressive web apps—how the new tech is bolstering smarter marketing and shopping experiences
• Conversational commerce integration—how it’s making a smoother environment for customers to shop on mobile
4:40 pm - 5:00 pm
Redefining To Elevate The Omni-Marketing Of A Global Brand
Amber Stepper -
VP, Marketing,
Evenflo
Transforming into a direct to consumer business requires a complete redefinition & elevation of the brand experience. While the consumer journey may have ended at the point of sale or the delivery of product in the traditional retail model, it has now transformed into a customized end to end engagement designed to connect with consumers in ways that matter to them. Finding ways to deliver meaningful messaging that resonates, deliver memorable interactions and design experiences beyond the product that are relevant to consumer needs are essential to success.
Evenflo (part of Goodbaby International, a multi-billion dollar global company) provides these experiences by embracing the following models:
• Brand marketing tactics that require a leap of faith and departure from the tried and true methods of the past
• Collaborative strategies and internal alignment behind which disruptive marketing to employ
• Reversing the distribution model and showrooming
• Rapid analysis and measurement of messaging impact on impressions and sales
Women In (R)eTail Networking Event And Leadership Panel
4:15 pm - 5:40 pm
Women In (R)eTail Networking Event And Leadership Panel
JoAnne Kennedy -
VP, Technology,
Nordstrom
Jyoti Shukla -
VP of User Experience,
Nordstrom
Nizzi Renaud -
CMO,
Zazzle
Divya Gugnani -
Co-Founder,
Wander Beauty
Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.
5:00-5:40pm
5:00 pm - 5:40 pm
Retailer Hang Outs - Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)
Jean-Marx Mantilla -
Digital Marketing Director,
Lands' End
Angela Hsu -
SVP, Marketing and eCommerce,
Lamps Plus
Javier Marimon -
Senior Director of eCommerce Product & Technology,
Hot Topic
Jim Richmond -
VP, eCommerce,
Kirkland's
Gail Hansche -
Sr. Manager, Social Media,
Jockey International
Harrison Doan -
Director, Analytics,
Saatva Mattress
Rocky Sharma -
Sr. Director, Product Management, eCommerce,
Builddirect
Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)
Table 1: Driving New Customers To File
Hosted By: Jean-Marx Mantilla- Digital Marketing Director, Lands' End
Table 2: Omnichannel Marketing, Media Mix And Attribution
Hosted By: Angela Hsu, SVP, Marketing and eCommerce, Lamps Plus
Table 3: Personalization, What Does It Mean To You?
Hosted By: Javier Marimon, Sr. Director of Ecommerce Product and Technology, Hot Topic Inc
Table 4: Tools & Techniques for Optimizing eCommerce Platform Performance
Hosted By: Jim Richmond, VP, eCommerce, Kirkland’s
Table 5: How To Start Building Your Influencer Program And Engage Followers
Hosted By: Gail Hansche, Sr. Manager, Social Media, Jockey International, Inc
Table 6: Voice Search in SEO
Hosted By: Harrison Doan, Director, Analytics, Saatva Mattress
Table 7: How To Boost Customer Acquisition And Retention For B2B Online Customers
Hosted By: Rocky Sharma, Sr. Director, Product Management, eCommerce, BuildDirect Technologies
5:40-7:00pm
5:40 pm - 5:40 pm
Conclusion Of Retailer Hosted Chats & Women in eTail Networking Event
5:40 pm - 7:00 pm
The eTail Awards Reception
For the last eight years, the eTail Best-In-Class Awards have been recognizing retailers demonstrating excellence in eCommerce and Omni-channel. Come cheer on the finalists and winners as we give out twelve awards!