February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Global Product Strategy Lead for Commerce
Consumer buying behavior is changing rapidly in the mobile-first world; staying on pace is a challenge for many. In this talk, Kathleen Gambarelli, will address how Snapchat is leading the charge with innovative and immersive formats and features, like augmented reality and product ads, that help marketers build creative and personalized experiences that connect with their customers in the place where they are most, their phones.