eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Jim Richmond


VP, eCommerce
Kirkland's


4:15 PM eTail Tonight: 5 Easy Steps To Optimize Performance And Boost Site Effectiveness

This is your opportunity to hear four unique approaches to site performance optimization for increased conversions. Get ready to take lots of notes as the panel discusses:

• A sharing of testing best practices and what has made a material impact on your site features or functionality 
• The most challenging aspects of an eCommerce revamp and how to come together as a team to overcome them
• Listening to customers to know what aspects of the site need to be optimized, and direct impact results of connecting more with the customer
• What to do if customers do not respond to new optimization 


5:00 PM Retailer Hang Outs - Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)

Table 1: Driving New Customers To File
Hosted By: Jean-Marx Mantilla- Digital Marketing Director, Lands' End

Table 2: Omnichannel Marketing, Media Mix And Attribution 
Hosted By: Angela Hsu, SVP, Marketing and eCommerce, Lamps Plus 

Table 3: When Social Swells With Content—How Are You Breaking Through?
Hosted By: Alta Sparling, Director Campaigns & Content, SEPHORA

Table 4: Personalization, What Does It Mean To  You?
Hosted By: Javier Marimon, Sr. Director of Ecommerce Product and Technology, Hot Topic Inc

Table 5: Tools & Techniques for Optimizing eCommerce Platform Performance
Hosted By: Jim Richmond, VP, eCommerce, Kirkland’s

Table 6: How To Start Building Your Influencer Program And Engage Followers
Hosted By: Gail Hansche, Sr. Manager, Social Media, Jockey International, Inc

Table 7: Bringing Your Products To Life With Compelling Storytelling 
Hosted By:  Kate Addiego, Creative Director, Pottery Barn Digital




Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda