eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Frank Ogura, Principal Product Manager, Online Capabilities & Experience at BJ's Wholesale Club
BJ's Wholesale Club Logo

Frank Ogura


Principal Product Manager, Online Capabilities & Experience
BJ's Wholesale Club

Check out the incredible speaker line-up to see who will be joining Frank.

Download The Latest Agenda

Day One – Tuesday, June 29 2021

Tuesday, June 29th, 2021


4:00 PM Fireside Chat: Blurred Lines: Ensuring a Seamless Online To Offline Customer Journey

BJ’s has been actively expanding its digital and omnichannel offerings. From contactless curbside pick up to virtual try-ons in its optical division and a revamped consumer app, they are continuously finding new ways to create an effortless customer experience. Frank Ogura, Principal Product Manager, Online Capabilities & Experience, will walk you through how they are

•     Making strides to better connect the digital and the socially distant physical retail environment – offering safe and easy to implement omni-channel experiences 

•     Using all data available to personalize and engage with customers 

•     Thinking strategically about the entire journey and eliminating customer pain points, particularly as some customers adapt to digital