Elizabeth Scherle is the Co-Founder and President of Influenster, the digital destination where millions of consumers research and review products, and where brands can target and connect with highly-engaged, empowered shoppers. With a community of more than 4.9 million+ members, these digital influencers have written over 30 million reviews on 2 million+ products, offering their honest opinions and helping spread the word across their social media networks.
A pioneer in her understanding of the power of consumer influence even seven years ago when the company was founded, Scherle saw the potential to connect people eager share their feedback with companies interested to hear directly from their publics. As trust in traditional advertising continues to decline, and as mega-influencers and social superstars are largely compensated for their endorsements, the ability for both consumers and brands to tap into authentic, unbiased opinions is more important than ever. By building a connected community and offering them a platform for creating and socializing hyper-relevant content, today Influenster is poised to revolutionize the ways in which consumers discover and ultimately shop for products.
In the past year, the company has launched a number of exciting new offerings to even further enable brands to connect with the right people, at the right time, with the right message; and for consumers to have their voices heard. ReviewSource is a turnkey solution through which brands can syndicate product reviews left on Influenster – which typically far outnumber those on brand-dot-com and retailer sites – to the places consumers are shopping. And Review Ads feature curated, authentic consumer reviews in fully-responsive media units that can be served on Influenster.com or highly targeted Web properties.
Check out the incredible speaker line-up to see who will be joining Elizabeth.