eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Diego de Castro

Director, Global Brand Strategy
Maui Jim Sunglasses

4:15 PM eTail Tonight: Impactful, Disruptive Brand Marketing Initiatives To Elevate Your Brand

How are you thinking outside the box when it comes to your brand marketing? What are you doing to differentiated yourself while remaining true to your brand voice? This diverse group of panelists will talk about some of the initiatives they are trying and talk you through:

• The brand marketing tactics that retailers too a leap of faith using and were “off brand”
• The decision process behind selecting which disruptive marketing worked
• How the messaging was impactful in impressions and sales

4:40 PM Fireside Chat: Standing Out As An Independent Brand In A Heavily Integrated Market

In this interview, hear how Maui Jim made its way in a business segment with strong vertical integration and kept the message relevant to consumers and business partners; and how they are keeping up with the growth moving forward.

Check out the incredible speaker line-up to see who will be joining Diego.

Download The Latest Agenda