February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Digital Marketing Director
Customers today enjoy identifying themselves as belonging to some sort of group (“I am a…”) and enjoy mission-driven brands. During this discussion, executives share:
• How to foster brand loyalty and build a cult following though inspirational social posts
• How to make your brand “addicting”—what drives fans and followers to keep coming back for more?
• Identifying brand advocates who thrive in social environments and can bring others in