eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Erik Fialho

Co-Founder & COO
LeftLane Sports

3:00 PM Case Study Remix: Experiential eCommerce - Crafting Meaningful Experiences To Engage Customers And Drive Sales

Customers today want to spend money on experiences rather than things…and the experience business is exactly what you’re in, no matter what line of business. With real people and real passion behind your business, use it as a competitive advantage to make your brand relatable and humanized. Erik presents his findings as to how to:
• Showcase your brand message through imagery, video, and copy, while keeping it consistent to drive customer engagement 
• Putting strong data at the fingertips of your organization: using the power of technology and design to increase engagement and conversion
• Utilizing what your customers are saying (and not saying) to build a better experience

Check out the incredible speaker line-up to see who will be joining Erik.

Download The Latest Agenda