eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Toto Haba

SVP of Global Digital Benefit Cosmetics

Toto Haba is currently the SVP of Global Digital at Benefit Cosmetics. He leads a team that is responsible for e-Commerce, Retailer, Social, Advertising, and Influencer marketing in over 40 countries. Toto’s background is in advertising, having worked at agencies such as BBDO and Organic. He has taught at the New School – Parsons school of Fashion Marketing and has earned numerous awards during his career, with the most recent distinction being named as one of the top 21 most influential people in Beauty Digital by WWD magazine (Feb, 2017)

Check out the incredible speaker line-up to see who will be joining Toto.

Download The Latest Agenda