eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Toto Haba

SVP of Global Digital
Benefit Cosmetics

2:10 PM C-Level Panel Discussion: 5 TIPS AND TRICKS From Beauty Brands On Social Media

The beauty industry leads all retail verticals when it comes to social media and influencer management. Learn from this elite panel five tips and tricks you can implement readily to build a successful social strategy, retain the right influencers and showcase product that leads to engagement and sales:
• Influencer management: ensuring there is no overlap with other brands
• Tutorials—how showcasing product leads to engagement and sales
• Filming in-studio and on a budget—how to produce content quickly and cheaply
• Showcasing UGC and building communities 
• Displaying the details and different ways to “wear looks” to inspire different types of customers

Check out the incredible speaker line-up to see who will be joining Toto.

Download The Latest Agenda