eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Heike Young

Senior Manager, Industry Strategy & Insights

11:55 AM Keynote: Shopper-First Retailing: What Shoppers Really Want — Based on Data, Not Opinions

The shopping activity of half a billion consumers? Check. Tales of strategy and execution from an industry leader? Check. Join Salesforce and a retail innovator for this data-focused talk exploring the latest shopping trends. Salesforce did a deep dive into the clicks, taps, and purchases of 500 million consumers; a mystery shopping study of 70 stores; and a new survey of 6,000 shoppers to explore how brands can differentiate and win alongside marketplaces. Join us and hear firsthand how one trailblazing brand is putting these findings into action.

Check out the incredible speaker line-up to see who will be joining Heike.

Download The Latest Agenda