eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Valerie Hoecke

Chief Digital Officer, LVMH Perfumes and Cosmetics

9:30 AM Keynote Panel: The Customer Is Connected. But Are You Connecting? Putting Humanization Back In Digital Retail

Retailers are obsessed with analyzing today’s customer journey and pinpointing which part of the path to purchase they are on to personalize the message. The C-Level executives on this panel discuss their ideas for:

• Analyzing today’s customer journey and pinpointing which part of the path to purchase they are on
• Understanding the customer: who they are, what they want in life, and building experiences that nurture their aspirations 
• Keeping your eye on the customers’ preferences of digital interactions with the influx of digital barriers to entry—knowing how a customer likes to connect 
• Communicating with the customer during exploration, purchasing, reviews and shares—are your digital messages human centric?
• Best tech to ensure eCommerce experiences are authentic in the year of artificial intelligence takeover

2:10 PM C-Level Panel Discussion: 5 TIPS AND TRICKS From Beauty Brands On Social Media

The beauty industry leads all retail verticals when it comes to social media and influencer management. Learn from this elite panel five tips and tricks you can implement readily to build a successful social strategy, retain the right influencers and showcase product that leads to engagement and sales:
• Influencer management: ensuring there is no overlap with other brands
• Tutorials—how showcasing product leads to engagement and sales
• Filming in-studio and on a budget—how to produce content quickly and cheaply
• Showcasing UGC and building communities 
• Displaying the details and different ways to “wear looks” to inspire different types of customers

Check out the incredible speaker line-up to see who will be joining Valerie.

Download The Latest Agenda