Kelly DeRosa

Director, Retail Strategy IgnitionOne

Kelly DeRosa is IgnitionOne’s Director, Retail Strategy, where she works directly with retailers to identify strategic priorities in their digital media. Kelly has been with IgnitionOne for the past eight years and helped shape the programmatic team. With over eight years of experience in retail marketing, Kelly has worked with leading retailers to build branding campaigns, increase YoY revenue, grow customer sales and drive in-store visits. At IgnitionOne, Kelly shapes retail analytics to help retailers better understand their audiences. She helped launch the Women’s Retailer Network organization and created a team that focuses on strategic planning for retailers and their success.