Tommy Lamb

Head of Lifecycle Marketing Within

Tommy Lamb is a marketing professional with 20 years experience, 10 of which have been devoted to lifecycle/CRM innovation currently leading the Lifecycle/CRM department at WITHIN.

He has built and managed extensive omni-channel and online marketing initiatives across owned and emerging channels in fashion, beauty, gifting, luxury, and startups. He believes in big-picture thinking, and delights in using data to scale automation for his brands. He and his team drive growth for channels using actionable data, incrementality, and differentiated personalization to ultimately monetize existing customers.

In addition to data, Tommy has a passion for delivering the right messaging to the appropriate cohort at the most opportune time in their lifecycle stage. He encourages his team to seek out every opportunity to fine tune the messaging throughout the path to purchase and try prove themselves wrong at least once a day.

He believes that empathy for the consumer experience is the most important aspect of communicating to customers effectively. “Personalization is a form of empathy,” he notes. “Sending the same messaging to everyone is belligerent.”