eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Tommy Lamb, Director, CRM Strategy at Sephora
Sephora Logo

Tommy Lamb

Director, CRM Strategy

Check out the incredible speaker line-up to see who will be joining Tommy.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020

7:50 AM Keynote: The Omni Perspective: From Buzzword To Dogma

Why is Omni back in the radar of top businesses? Didn’t we exhaust the term in the early 2010’s? Been there, done that, or have we? This is a story of a company reinventing itself from product focused to customer focused, wherever they are and however they wish to be marketed to. Omni is no longer a tactic or focus group but rather the mutation in the DNA of some of the worlds most lauded brands. It should be found in every tactic and strategy. Tommy Lamb defines and drives the strategic CRM personalization plan at Sephora, and he’ll present detailed, actionable tactics that help you redefine omni and CRM best practices.

  • Change the way you think of “omni” – what does it mean for you?
  • Connect the dots across disparate data sources, channels, priorities, and teams

Transform TECH Summit

Monday, February 24th, 2020

11:50 AM Buzzword Bingo! Panel: Trends Shaping The Future Of Retail

Executives give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. You’ll learn not only the latest tech trends, but how to apply them to your business during this fun and interactive panel!