eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

JoAnne Kennedy

VP, Technology Nordstrom

JoAnne Kennedy joined Nordstrom in 2014 as a senior director for merchandising technology. In 2015, she began supporting the technology team for customer loyalty. JoAnne moved into her role as vice president of technology in 2016, supporting marketing, loyalty, gift card, credit and customer care. She helps drive modern software development best practices and technology strategies, as well as operations for systems and applications. In 2016, she was elected to the Nordstrom Credit Federal Saving Bank Board of Directors as vice president of technology services.


Prior to joining Nordstrom, JoAnne was the vice president of technology at NBC Universal (2008-2014) where she was responsible for digital properties including: nbcnews.com, msnbc.com and today.com as well as hosting cnbc.com and nbcsports.com. JoAnne led the technology strategy including software development, operations, office of the architect and video engineering. She joined msnbc.com in 2005 as the Sr. Director of Product Development.

Check out the incredible speaker line-up to see who will be joining JoAnne.

Download The Latest Agenda