Sara Master

Director, eCommerce Marketing and Business Development Constellation Brands

Sara Master is Constellation’s Director of eCommerce, leading Marketing and Business Development across both the Beer and Wine & Spirits divisions. This includes creating brand stories in eCommerce with a focus on driving conversion at retail, as well as building partnerships with new and emerging eCommerce players to further propel Constellation’s leadership position in the Total Beverage Alcohol (TBA) marketplace. In joining Constellation Sara left behind roles at agencies including Mosaic and Rockfish Interactive where she led eCommerce and Digital Marketing for clients such as Starbucks, Kimberly Clark and Mondelez. Retail is in Sara's DNA, in the past she has held positions in retail tradeshow management and has enjoyed helping small retailers build their business through educational blogs on topics ranging from business management to store layout design and visual merchandising.