Brad Null

Chief Scientist and Head of Data Science Reputation

Brad has a long career in data science, building predictive and optimization algorithms for a range of applications including online advertising, marketing attribution, finance, and sports. Prior to joining Reputation.com Brad held key research and leadership positions at Advertising.com, the Golden Baseball League and Oncept Consulting Group.

Brad earned his PhD at Stanford University, with a focus on Operations Research and Predictive Modeling. His research in sports analytics, culminating in a thesis on “Stochastic Modeling and Optimization in Baseball,” has provided the foundation for several predictive models and optimization tools used by teams and other entities in baseball, basketball, and football.