Andy Mueller

Director of Digital Analytics APMEX

Andy is the Director of Digital Analytics at APMEX.com.  In this capacity he oversees the Business Intelligence, Conversion Rate Optimization, and Email Marketing groups at one of the world’s largest online providers of precious metal investments and collectibles products.  Boasting over 1.4 million customers over more than 18 years in business, APMEX.com combines market driven financial dynamics with traditional ecommerce tactics to drive conversion via AB testing, personalization strategies, digital attribution, and data-driven optimization.

Previously to APMEX Andy worked in a variety of analytics and digital marketing management roles at smaller scale ecommerce startups including QuiBids.com.  He holds a MS in Computer Information Systems for Boston University.