eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

John Hazen


Chief Digital Officer
Boot Barn


9:30 AM Keynote Panel: The Customer Is Connected. But Are You Connecting? Putting Humanization Back In Digital Retail

Retailers are obsessed with analyzing today’s customer journey and pinpointing which part of the path to purchase they are on to personalize the message. The C-Level executives on this panel discuss their ideas for:

• Analyzing today’s customer journey and pinpointing which part of the path to purchase they are on
• Understanding the customer: who they are, what they want in life, and building experiences that nurture their aspirations 
• Keeping your eye on the customers’ preferences of digital interactions with the influx of digital barriers to entry—knowing how a customer likes to connect 
• Communicating with the customer during exploration, purchasing, reviews and shares—are your digital messages human centric?
• Best tech to ensure eCommerce experiences are authentic in the year of artificial intelligence takeover



Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda