eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Amber Stepper

VP, Marketing

4:40 PM Redefining To Elevate The Omni-Marketing Of A Global Brand

Transforming into a direct to consumer business requires a complete redefinition & elevation of the brand experience. While the consumer journey may have ended at the point of sale or the delivery of product in the traditional retail model, it has now transformed into a customized end to end engagement designed to connect with consumers in ways that matter to them. Finding ways to deliver meaningful messaging that resonates, deliver memorable interactions and design experiences beyond the product that are relevant to consumer needs are essential to success. 

Evenflo (part of Goodbaby International, a multi-billion dollar global company) provides these experiences by embracing the following models:
• Brand marketing tactics that require a leap of faith and departure from the tried and true methods of the past
• Collaborative strategies and internal alignment behind which disruptive marketing to employ
• Reversing the distribution model and showrooming
• Rapid analysis and measurement of messaging impact on impressions and sales

Check out the incredible speaker line-up to see who will be joining Amber.

Download The Latest Agenda