eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Adra Graves

Director, Digital Product Analytics
Dollar Shave Club

3:00 PM Panel Discussion: Shaping Effective Customer Experiences Using Data

As retailers, we generally have an abundance of data at our fingertip, but, are you really using it to its full potential? This diverse group of retailers will discuss the ways that they are leveraging data to design experiences that set them apart from the competition. Examine tips around:

• Listening and adapting to customers as to how, when and where customer want to buy
• Creating contextual content for the customer to facilitate a path to purchase
• Analyzing your data needs and challenges—do you truly know your customer?
• Implementing innovative  methods  to use for predictive analytics and new prospects
• Filtering data to analyze which segments have greatest demand and profit potential
• Turning data into a story for your marketing needs—unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase

Check out the incredible speaker line-up to see who will be joining Adra.

Download The Latest Agenda