eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

John Evons


VP, Global Direct-to-Consumer
KEEN


4:15 PM eTail Tonight: Hyperpersonalization Or Hype? How To Scale Your Data

With access to AI, retailers are achieving greater levels of personalization than ever before. Instead of a one size fits all strategy, we are seeing a 1:1 relationship at scale. Hear how this group of retailers is achieving more refined levels of personalization by:

• Tracking buyers’ search and purchase patterns to predict how or what they may buy
• Leveraging search and product purchases to display recommended products 
• Moving the customer along the path to purchase by pushing personalized information 
• Moving closer to potential customers—how hyperpersonalization is zeroing in on acquiring your next, best customer



Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda