eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Divya Gugnani

Wander Beauty

2:10 PM Retailer Case Study Remix: The Customer Connection: Building A Brand Around Your Target Audience

Wander Beauty has exploded onto the beauty scene, winning 14+ awards, including the coveted Allure Best of Beauty award twice.  And how did Wander Beauty do this? By building a brand that centers entirely around connecting with their core customer, while answering four crucial questions. Join Divya Gugnani as she reveals the four questions (and answers!) to connect with their core customer—Moms and time-starved women:
• The incredible buying and recommendation power of today’s women
• Utilizing a mobile-first acquisition and retention strategy
• Creating a customer community that propels the brand forward, driving increased sales, and brand awareness
• Guiding product innovation by always looking back to your core customer

4:15 PM Women In (R)eTail Networking Event And Leadership Panel

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel.

Check out the incredible speaker line-up to see who will be joining Divya.

Download The Latest Agenda