Caroline Culbertson

Director, Marketing Betabrand

Caroline Culbertson is the Director of Marketing at Betabrand, San Francisco’s crowdsourced and crowdfunded e-commerce apparel company, where she oversees customer acquisition and retention strategy and marketing. Previously, Caroline was a media supervisor at Mediahub Mullen Lowe in Boston where she oversaw media strategy for brands like L.L.Bean and JetBlue with a focus on digital, mobile, and video. Her creative approach to media subsequently earned her a number of nominations and awards including an OMMA Award for Content Integration and a Shorty Award for Best in Travel. When she’s not selling all of the pants, she can be found eating, dancing like a manic at concerts, and snowboarding with her husband in and around the Bay Area.