February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of this rapidly growing company. Join this discussion to learn how Rothy’s nurtures its loyal, empowered community of female customers with its beloved everyday flat.
8:50 AM Keynote C-Level Disruptor Panel: Explosive Growth Stories—Headlining Brands That Broke Through This Year
What do these brands all have in common? They have achieved incredible growth in their categories. Hear from the C-Levels of 5 breakthrough brands as they talk you through the opportunity they saw in their market, their unique value propositions and brand promises and how they have set themselves apart from the competition through the products and experiences they provide:
• Breaking down the story: where an opportunity was seen and filled
• What strategies defined their brand promises: communicating a unique VP
• How their experiences and products allow them to break through the clutter