eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

Keith Swiderski

Director, Digital Customer Experience
Avis Budget Group

1:00 PM Private Lunch Hosted By Clicktale: How To Balance Delivering Great Digital Customer Experience With Driving e-Commerce Revenue

As digital marketers and e-commerce practitioners, we are faced with a daily battle. We understand the need to provide our customers an exceptional digital customer experience, yet we are targeted on delivering increased interaction, conversion and revenue. Tactics that "ugly up" our digital properties help to drive consumers through funnels, but they are jarring and disruptive - often resulting in a negative experience. 

Keith Swiderski, Director of Digital Customer Experience at AVIS Budget Group, shares his learning on using insight to better understand customer behavior and make data-driven decisions on how and when to strike the balance between conversion and experience. He will uncover practical examples of how his team is tackling complex experience challenges while delivering increased digital revenue by: 

• Defining the right goals and aligning them to digital marketing efforts
• Using data & insight to determine the right engagement or conversion tactics in context of the consumer mindset within the buyer journey
• Utilizing the collaborative intelligence of human and technology to optimize content engagement, in-page behaviors and digital journeys
• Connecting VOC feedback with experience analytics in order to quantify and prioritize website issues
• Building capability to segment customers and personalize their experience 

Check out the incredible speaker line-up to see who will be joining Keith.

Download The Latest Agenda