eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Rocky Sharma


Sr. Director, Product Management, eCommerce
Builddirect


2:10 PM Panel Discussion: The Importance Of Internal Collaboration To Thrive In Today's Retail Environment

For years, we have talked about breaking down silos. Fingers crossed, your business has achieved this, but what’s next? Be inspired by this panel as they discuss how their teamwork makes the dream work:
• Building and embracing collaborative product teams to ensure quality is top
• Measuring threshold for experimentation to ensure you are building the right product that truly enables a top customer experience
• Taking the guesswork out of experimentation for collaboration to deliver hard (and successful!) results


5:00 PM Retailer Hang Outs - Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)

Table 1: Driving New Customers To File
Hosted By: Jean-Marx Mantilla- Digital Marketing Director, Lands' End

Table 2: Omnichannel Marketing, Media Mix And Attribution 
Hosted By: Angela Hsu, SVP, Marketing and eCommerce, Lamps Plus 

Table 3: When Social Swells With Content—How Are You Breaking Through?
Hosted By: Alta Sparling, Director Campaigns & Content, SEPHORA

Table 4: Personalization, What Does It Mean To  You?
Hosted By: Javier Marimon, Sr. Director of Ecommerce Product and Technology, Hot Topic Inc

Table 5: Tools & Techniques for Optimizing eCommerce Platform Performance
Hosted By: Jim Richmond, VP, eCommerce, Kirkland’s

Table 6: How To Start Building Your Influencer Program And Engage Followers
Hosted By: Gail Hansche, Sr. Manager, Social Media, Jockey International, Inc

Table 7: Bringing Your Products To Life With Compelling Storytelling 
Hosted By:  Kate Addiego, Creative Director, Pottery Barn Digital




Check out the incredible speaker line-up to see who will be joining Rocky.

Download The Latest Agenda