eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

Alix de Sagazan


Co-Founder & CEO
AB Tasty


2:40 PM Testing UX to Drive Online Conversions

Strong UX is the key to increasing online conversions. Alix de Sagazan, along with Matt Sparks, Ecommerce Optimization Manager of Ashley HomeStore, discuss how practicing testing lead them to simplify the customer journey, resulting in a 15% increase in conversions.


Check out the incredible speaker line-up to see who will be joining Alix.

Download The Latest Agenda