eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

David Maxson


Senior Director Interactive Marketing
Avery Products Corporation


4:10 PM Panel Remix: Opening eMail, Closing The Sale With Perfect Personalization

eMail remains the most direct line of communication to your customers. Are you keyed into what really makes customers want to open your message, or are you being “swiped left” to trash? Leaders on this panel give you ideas to speak like your customer for a “human touch” and using email as a relationship builder and not just a sales channel:
• The first look—testing subject lines that really draw in the customer and reflect the email’s true purpose
• Contextual information as the key to success based on search history
• Speaking like your customer, building out fun CTAs with a “human touch”
• Not using email as a sales tool and keeping it as a relationship builder or education tool



Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda