Varón is an analyst at Forrester serving digital business strategy
professionals. Her research focuses on the strategies and technologies that
firms need to win, serve, and retain customers in the age of digital business,
including recurring customer and billing management solutions, the translation
and localization of global websites, and the commerce service providers helping
retailers transform their commerce experiences. She also analyzes consumer
online shopping behavior around the globe, with a particular focus on Asia
Pacific and Latin America.
Check out the incredible speaker line-up to see who will be joining Lily.
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