Lily Varon

Digital Business Strategy Analyst Forrester

Lily Varón is an analyst at Forrester serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. She also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.