eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Jared Stivers

Director, Customer Retention

3:45 PM Omni Channel Marketing Initiatives To Drive Brand Awareness & Engagement

In 2014 mobile devices officially claimed the email crown from the desktop with 53% of opens occurring on the small screen.  And while the factors that underlie successful email programs; timely, personalized, event driven messaging are the same across devices, most programmatic messaging continues to be a square peg for a round hole - an email attempting to fit in your pocket.  ModCloth, a vintage inspired digitally native women’s fashion brand, has pivoted with its young audience, betting that a good customer will not only download an app but be also be more receptive to digital messaging native to the medium.  Jared Stivers, Sr. Manager of Customer Retention shares some secret sauce on:
·         Demonstrating the big lift in customer lifetime value among those who interact with your app
·         How ModCloth has used the same marketing stack that triggers email notifications to send push and in-app messages
·         Making your best campaigns work even harder by automating the orchestration of email, push and in-app messages around each customer

Check out the incredible speaker line-up to see who will be joining Jared.

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