eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Brian Border


VP of CRM
Shutterfly, Inc.


1:45 PM Panel Discussion: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

With so many channels to connect, why is it that today’s customers seek brand relationships? It is critical to know which data will lead to an effective retention program. Testing and measuring the effectiveness of the program and iterating as needed, will lead to long term connection. Executives on this panel give you their best tips to enhance the customer and buyer relationship:

• Understanding how and why today’s customers are seeking brand relationships
• Connecting with your customers: assessing data to understand how to engage them long term
• Creating and implementing an effective retention program 
• Testing and measuring the effectiveness of your program and iterating as needed 



Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda