Brian Border

VP of CRM Shutterfly, Inc.

With 20 years of CRM expertise, Brian is passionate about helping companies deepen their customer relationships.  He has developed customer engagement & loyalty programs at numerous organizations and evolved them into self-sustaining initiatives that add demonstrable value to the business.  Additionally, he regularly shares his hands-on insights at CRM events across the country.

In his current role as Vice President of CRM Marketing at Shutterfly, Brian oversees the business and technology strategy behind multi-channel programs focused on customer engagement, retention and loyalty.  Previously, Brian held CRM & loyalty marketing roles at both Kodak Gallery and Blue Shield of California.  Prior to that he served as a business strategy consultant, first at Accenture and then at Peppers & Rogers Group, where he developed customer-driven solutions for top global brands including Nike, Jaguar Cars, HP and Amgen.