eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Chad Cornstubble

VP eCommerce
Fossil Group, Inc

3:00 PM Omni Predictions Panel: The Omni-Channel Experiences That You Need Tomorrow

How are physical stores enhancing the omni-channel experience? Panelists will discuss strategies to keep your customers coming back to your stores and driving sales across all touch points.
• The tech that is the make or break for 2019— and practical applications of it
• How are retail footprints going to enhance the omni-channel experiences: stores that are informative and fun
• Logistics and shipping: will concierge-like services for delivery work for you?
• Seamless, personalized messages are needed post sale and retain loyalty

2:40 PM How To Win During This Retail Renaissance Era

Over the past couple of decades, retailers have tried to include every aspect of digital commerce in their core competencies and recover costs by demanding rigid compliance from their vendors. In this, and future decades, successful retailers and brands will win by focusing on their core competencies and partnering up with experts for the rest. This talk will feature user case studies from customers such as Fossil, Coca Cola, and Kroger to show how to win by focusing on your core competencies.
• Don’t be afraid of changing – change or be changed. Digital commerce is changing faster than ever.  Learn how to monitor and benefit from these changes instead of getting blind sided
• How to adapt new technologies – buy vs. build. What is the right formula?
• Find and then strengthen your core competency buy building a winning culture

Check out the incredible speaker line-up to see who will be joining Chad.

Download The Latest Agenda