February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Sr. Manager, eCommerce
Over the past couple of decades, retailers have tried to include every aspect of digital commerce in their core competencies and recover costs by demanding rigid compliance from their vendors. In this, and future decades, successful retailers and brands will win by focusing on their core competencies and partnering up with experts for the rest. This talk will feature user case studies from customers such as Fossil, Coca Cola, and Kroger to show how to win by focusing on your core competencies.
• Don’t be afraid of changing – change or be changed. Digital commerce is changing faster than ever. Learn how to monitor and benefit from these changes instead of getting blind sided
• How to adapt new technologies – buy vs. build. What is the right formula?
• Find and then strengthen your core competency buy building a winning culture