eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Michael Osborne


2:40 PM Stop Omnichannel; Start Identity Marketing

Today’s consumers shift their attention between devices and channels at least 27 times per hour. Consumer browsing and buying habits are no longer linear—yet they expect brands to identify, personalize and deliver on their needs no matter where they shop. Most brands are chasing the elusive “omnichannel” way of marketing, but the key is actually pretty simple. It’s called Identity Marketing. We’ll discuss…
• New research into consumer shopping habits, influences, frustrations, and what they expect from their experiences with you.
• How to leverage Identity Marketing and customer identity resolution within the current landscape of the retail space.
• Proven successful tactics to attract, engage, and win over today’s hyper-connected consumers.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda