February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Director of Retail Experience and Store Operations
4:20 PM Away: Reimagining the Travel Experience, from Storytelling, In-Store Retail Experiences, and Beyond
Less than three years ago, Away launched with one product, The Carry-On, and today—more than 500,000 suitcases, six physical retail stores, an in-house media arm, and a global community of travelers later—they're changing the entire travel experience, and reimagining what it means for a brand to connect with their community. In this session, Away's Director of Retail Experience and Store Operations, Will Williams, will explore how Away is disrupting the travel and retail experiences, and how they're working to create a beloved brand that's ultimately inspiring more people to plan their next trip with Away.