eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Lindsay Tjepkema

Marketing Director, Americas

4:45 PM Rethink Your Tech Stack: The Hidden Threats Within Your Marketing Software

Many marketers say they have tech stacks, but in reality, they have become consumed by them. Why? It’s the ongoing search to assemble the magical tech stack that will get us ahead of the competition. A giant stack is nothing to be proud of, though. In fact, it’s inefficient, expensive, and introduces immense organizational risk. In this talk, we’ll discuss why you should use caution when constructing your tech stack and propose ways to avoid common mistakes today’s marketing leaders make related to technology. 

Check out the incredible speaker line-up to see who will be joining Lindsay.

Download The Latest Agenda