Amanda Lancellotti is the AVP, Digital at Pep Boys. Since joining the organization in 2012, Amanda has risen through the digital ranks, expanding her areas of responsibility from digital merchandising to production control, product lifecycle, UX/UI, project delivery, AB testing strategy and implementation, personalization, SEO, content generation and implementation, marketplaces, logistics, customer service and B2B. In her tenure at Pep Boys, Amanda has led her team to double digit YOY growth and was key leader in site re-platforming efforts. She looks forward to delivering a transformative mobile first customer experience in 2019.
Amanda has is a two-time Remodista Women to Watch (2018 and 2019). She has more than 10 years of eCommerce and Marketing experience across many different retail verticals including, automotive, bridal and custom athletic apparel.
Check out the incredible speaker line-up to see who will be joining Amanda.
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