eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Diane Le

Director of Digital Marketing
Coffee Bean & Tea Leaf

5:00 PM Lightening Round: Better Mobile Marketing In The Connected Environment

Mobile is the glue that holds everything together. Are your best practices up to date for connected experiences? Join this product pros as they discuss:
• Real time as the key to better marketing in mobile—tracking and producing messages based on customer mobile search
• Connecting with the mobile-first audience and what strategies have increased mobile sales
• Adapting ads to mobile programmatic in order to increase engagement 
• Creating ads that are optimized for mobile so that you can deliver unique mobile optimized content
• Determining the right KPIs for mobile marketing success

Check out the incredible speaker line-up to see who will be joining Diane.

Download The Latest Agenda